Labeling You Shipment for Export


One of the vital prerequisites of the exporting business is the efficient and effective handling of all matters related to the product shipment. Labeling holds significant importance in the success of your export business.

Basic Export Label

In most cases, the exporter will paste a label on top of the shipment. The labeling often contains the address of the buyer, the shipping date and an order number as well as the number of pieces in the shipment. This may not be enough.  For newbie export marketers, the procedure of labeling could be a difficult job.

Here are some of the more known types of shipment labeling samples.

 Placing Arrows on Shipments

A significant number of exporters use ‘arrows’ on their shipments. Though, labeling the shipment with arrows would simply indicate the sides of the package (which side is up), you will need to ensure that you are also following the correct placement location or placard colors and shape guidelines if there are any governing agency requirements.  For example, while placing your label(s), you may have to follow the guideline requirements of IATA. According to IATA guidelines, any one side of the arrow will have to be barbed. Further, the arrow would have to be accompanied by an effective and attention grabbing text.

Fragile Labeling

The labeling is specifically aimed at fragile products. International shipments of any form are usually handled (touched) more often and therefore exposed to more damage risk. The labeling comes with certain guidelines regarding the color code. For instance, the labeling should always be in either red or fluorescent yellow. Some of the experienced exporting marketer aims for fluorescent corner labeling system. Such a labeling system could be incredibly efficient in a significant lower light environment.

Do Not Stack

It is important to understand that when your shipment is being transported, the carrier will invariably co-load your shipment with that of other shippers.  This being said, another shipment may need to be placed on top of your shipment in order to maintain efficiency.  Some products due to their nature should always be place on top of other shipments. ‘The Do Not Stack’ placards will advise the carrier that your shipment should be placed on top of other shipments as they load a truck, container or aircraft.

Temperature Placards

There are temperature labels and placards available for your shipments.  It is important to understand that although your shipment is departing, say from Miami (warm origin), it may travel through and have aircraft changes in other parts of the world where the temperature may be considerably different.  You shipment may need to sit on the airfield in France as it awaits the next/connecting flight.  If your product is sensitive to freezing or heat, you may need to place a ‘Keep From Freezing’ or ‘Keep Away from Heat’ on your shipment to ensure that it is handled correctly.

Irrespective of the type, size and nature of the shipped and products, you should always aim at protecting your product and ensuring its safe and proper delivery to your customer.

Please continue to visit our site. We will have specific information on growing your business, eliminating the stumbling blocks and helping you make more money. We will cover documentation requirements, terms of sale, transportation options as well as market focus. Our goal is to have you exporting and growing your business. We look forward to working with you and thank you in advance for joining our community and for sharing with us your success as you prove that “The world is your customer.”

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